Adjustamatic manufactures adjustable beds and chairs.

The newspaper and digital campaign being run is getting mediocre responses despite a rather large media buy.

Keeping most of the elements of the original ad, this tester ad was created. It has one main headline that represents a benefit to the consumer - before 3 headlines split the attention of the viewer. The rest of the copy was condensed into bullet points, down to the call to action which is now mentioned once, not twice. It's a reworded and more concise version of the original designed to rapidly engage viewers flipping through the paper.