Build It Up Construction specializes predominantly in home renovation.

The Toronto real estate market is very strong and has been for years. Buying larger homes is very expensive compared to raising the roof on a smaller house - so this is what they wanted to promote.

The owner decided to hire an actress known for a show she is in on HGTV. I came up with the idea for a video and wrote the script. The target audience was small homeowners in the east end of Toronto who couldn't afford a bigger house nearby, but could consider putting a second floor on their bungalow. The video kicks-off the process by which they find out what is viable, since the little houses built in the 50s are sturdy enough to take a second floor.