Niagara Therapy is a brand under the Niagara Healthcare family and provides drug-free pain relief through massage therapy.

The brand has a large complicated book outlining its products, what they do, and the science and medical testing behind them. Niagara Therapy also has a line of product sheets and a set of booklets outlining ailments it can address. The brief here was to take bits and pieces from some of these and make a concise, quick-to-understand remarketing piece. They are sent out 48 hours after the call center isn't able to make an appointment for a demonstration.

I took gobs of text from various areas and rewrote most of it to be more simple, leaving only one medical test in. I changed the headline on the cover to something that right off mentions a benefit vs being a generic statement which I think has been around.(The cover and title are still a work in progress.)