Client:
SleepID by Adjustamatic is an adjustable firmness mattress. Each side of the mattress can be made firmer or softer, so 2 remote controls.
Challenge:
While Adjustamatic has salesmen around the nation doing furniture demonstrations in peoples homes, targeting the elderly, this product begged to have a broader audience. Concurrent with mainstream online and offline advertising the clent wanted to be able to include the demonstration for this wider audience. Everyone needs a mattress.
Solution:
A B2B salesman was hired and his primary task was to reach out to shopping malls in order set up demo booths in them, and do demos for passers by. This brochure was designed as a tool to be either digital or printed. It shows off the tech behind the mattress and gives an idea how the booth would look, making the SleepID demo a desirable addition to the mall.