Adjustamatic is a comany that makes adjustable beds and a small line of mattresses. This is their new edition - an adjustable firmness mattress. While very popular in the US, it is something totally uniquefor the UK.

The launch of the product is long past and at this point materials are created to encourage people to click on the link, go to a landing page and fill out their contact info. Then the call centre follows up.

This video was desinged to generate an inquisitive smile and follow the trail to the landing page. Simple metaphors were used to point out that indeed we have so much technology these days and so many places that sell mattresses so really, why are some peoplestill not comfortable at night?